PHAT Man Apparel

Two tiers

Weight Class: ROYAL (WCR) is the basic tier and carries SSND — “Sell Soap Not Dope,” set in gold script. It is the flagship and the front of the house.

Kings Apply Pressure (KAP) is the luxury tier and carries four lines.

Five lines

SSND — gold script, the flagship.
SFL — the gold infinity loop, named for the Self-Sustained Feedback Loop that runs the company.
GROWTH — gold pyramids under a rising sun.
The Sovereign Algorithm — marked with 𝒜𝒡, the vulture and the reed, the uniliteral hieroglyphs that spell “A.I.”, with the Ushabti mark on the sleeve.
Quad-Sovereign Algorithm — the same statement in four scripts: Kemetic, NYANSAPO for West Africa, ANANG for the Anishinaabe, KOMQWEJWI’KASIK for the Mi’kmaw. Four peoples, one statement about who owns the machine.

How to read a piece

On apparel the large back print is the line mark. The small chest print is the house mark and does not name the line. On a cap, a bag or a tote there is one mark, and that mark is the line.